Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, is excited to share the 2021 Vera Wang campaign featuring Vera Wang. Vera models the latest styles from all the collections segments including luxe, core, alternative fit and VWX.
We’re so thrilled to have Vera Wang featured in our 2021 campaign,” says Vice President of Marketing, Marissa Cundiff. “This is such exciting news for the collection and the imagery isbeautiful. We couldn’t be more excited to release what we feel is our best campaign yet.”
Vera used this season to do things a little differently. She fused RTW with Bridal in a single concept for Spring 2021. The collection showcases pieces that highlight what’s hidden vs what’s revealed – be it a heavy pearled gown shrouded in sheer fabric or luxe tuxedo jackets with cutaways to reveal sequins. This study in mixing materials showcases not only masterful tailoring, but also classic Deconstruction-ism.
“I have long desired to create a collection that infused signature elements of both our bridal and RTW designs into one coherent fashion statement. This season seemed like the perfect moment to explore that objective… Sensuality and Seduction with a severe but feminine take on tailoring and boyish sporty separates”.
“Black, ivory, and nude still remain at the core of this palette with continued floral punctuations, however, this time, often veiled in tulle. Ropes of hand-knotted glass pearls are also cocooned between layers of sheer fabric. Edgy romance. These are clothes that can be worn in myriad ways and styled up or down”.
– VERA WANG
For eyewear, those elements come into play in the form of shapes that range from feminine to masculine but always keeping them modern and flattering. Colours and materials are often mixed by lamination or by layering to create a palette that plays on Vera’s use of grounded neutrals and dark floral touches. Crystal embellishments are still key for this collection and are used in more prominent ways. Several styles in both optical and sun feature crystals that are front and centre. They are built into the shape of the frame and do not shy away from making a statement.
Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio. Our brand portfolio includes Paradigm, Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Dana Buchman, Kensie, Timex, Jhane Barnes, Republica, Wolverine and house collections.
Collaborations include Gemma Styles, Lafayette 148 and Monique Lhuillier. Headquartered in Louisville, Kentucky, distribution is worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national chains. Specializing in original design, Kenmark Eyewear has spent more than 40 years building a varied and deep supply chain network that sources from the best global factories and sells to the finest retailers and distributors.
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.