MOVITRA, the Milanese eyewear innovators introduce 8 new models including their first-ever optical styles; two of the optical styles – ARGO and HORUS – feature a new stainless steel bridge construction, a minimal, geometric innovation designed to perfectly integrate with MOVITRA’s unique advanced rotating system.
Milan, Italy – MOVITRA is proud to announce the release of their 2021 eyewear collections, with 4 new sunglass styles and 4 optical frames, the first of their kind ever produced by the Italian innovators. Known to push boundaries, the creative team at MOVITRA advances the collection with distinctive details for a finely-tuned smartly conceived functionality and a design aesthetic fusing minimalism and contemporary style.
For the first time, the label’s folding mechanism features 4 optical models: ARGO, HORUS, ESACO, and ISI. While the ARGO and the HORUS propose a lightweight combination of acetate and stainless steel, ESACO and ISI are full acetate styles in color variations that pay homage to the past.
ISI – an ingenious interpretation of a classic retro shape, and featuring a sophisticated keyhole bridge, the ISI frame has been engineered to combine nostalgic design with technical construction in acetate. Colors: Honey, Havana, and Black.
HORUS – this combination style has a squared eye shape, flat brow line, and a distinctive metal bridge. The slim design and clean geometric construction is comfortable and light to wear. Colors: Havana and Black
ARGO – one of two combination models in the optical collection, the ARGO has a round eye
shape in acetate and a metal nose bridge with a contrasting geometric design. The bridge has been developed to work perfectly with a streamlined configuration of the MOVITRA folding mechanism. Colors: Havana and Black
ESACO – pared-down, geometric, with 1990s overtones: the ESACO’s elongated front and metal arms puts a new edgy spin on MOVITRA’s unique design style. Colors: Havana, Jungle, Black
The four brand new sunglasses styles for the Spring/Summer season – HYBRIS, METI, MIDA, and KORA – develop the key principles typical of the collection in new forms not seen before in the MOVITRA collections – with premium quality details and a harmonious balance, in every part.
HYBRIS – a wide, narrow shape with square lenses, this design is inspired by the 1990s. The distinctive rivets and shaping of the temples are typical of the attention to detail of the brand. Colors: Ruby, Havana, Black Fire, and Black – Zeiss sun lenses with anti-reflective coating
METI – a squared lens shape gives this iconic design a fashionable edge. Derived from the
successful 515 in a previous collection, this new variation exhibits how the technical construction with the rotation system has been streamlined with real finesse. Colors: Jungle, Havana, and Black – Zeiss sun lenses with anti-reflective coating.
MIDA – a substantial statement frame with a flat top and keyhole-shaped bridge design, the MIDA is a rectangular interpretation of an aviator with a cool and distinctive aesthetic. Colors: Black, Havana, and Jungle – Zeiss sun lenses with anti-reflective coating
KORA – another refined and classic shape, the KORA hints at the traditional cat’s eye shape in a form that is suited to men and women. A timeless, elegant, versatile sun model. Colors: Black, Havana, and Fire – Zeiss sun lenses with anti-reflective coating
Produced from 8mm acetate blocks made ad hoc for the brand by Mazzucchelli, all MOVITRA styles feature outstanding state-of-the-art materials and hardware, as well as the durable signature, patented locking system. Bringing continuity to the collection, all the frames are connected with Greek mythology and the names of the gods. Instead of any logos branded on the frame, each style has the distinctive traits of the label, the front and side metal rivets, the signature temple shape, and the groundbreaking folding construction.